I’ve
Bringing together the highlights of a decade and a half of groundbreaking research into the cultural life of media consumers, Fans, Bloggers, and Gamers takes readers from Jenkins’s progressive early work defending fan culture against those who would marginalize or stigmatize it, through to his more recent work, combating moral panic and defending Goths and gamers in the wake of the Columbine shootings. Starting with an interview on the current state of fan studies, this volume maps the core theoretical and methodological issues in Fan Studies. It goes on to chart the growth of participatory culture on the web, discuss blogging as perhaps the most powerful illustration of how consumer participation impacts mainstream media, and debate the public policy implications surrounding participation and intellectual property.
Another book – this one I have on the shelf – is Dominic Gettins’ How to Write Great Copy: Learn the Unwritten Rules of Copywriting. It is an easy-to-follow book about .. err .. writing great copy. I appreciate the way Gettins tackles copywriting also from a technical standpoint, knowing when to apply which grammar rule to a particular situation for maximum effectiveness.
…”a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business.”
9 replies on “Book Recommendations May 5 2007”
Before, I was looking for a specific book about podcasting but can’t find it on local bookstores. I have to purchase it via Amazon and have to pay tax and shipping. Hahahaha. 🙂
Hey thanks for the recommending “How to Write Great Copy.” But, would you also know the price of this book? I think this will be helpful for IMC grads.
ooops typo
the first one looks interesting
PHP 1095.00 from Powerbooks 🙂
Oh wow! Thanks for the price and store info. Really helpful!
what do you think about these books?
[…] How to Write Great Copy by Dominic Gettins. I talked about this book in a previous blog post. […]
[…] another note, I finally was able to grab a copy of Fans, Bloggers, Gamers by Henry Jenkins. This book was extremely hard to track down as it took me months to order from the bookstores. Yes, […]