In the publishing industry, a magazine is usually killed if it has not turned profitable after 36 months in the business. First year gains visibility, second year makes up for year one and hopefully third year at least breaks even.
Case in point is GamesMaster strong yet unprofitable 3 year-reign.
So my question is, does the same apply with blogs? OK wait, I’m referring to blogs that are there to make money. If significant traffic cannot be generated after three years of posting, what do you do?
Again, if blogging is just a hobby, then it really doesn’t matter. In fact, if you’re earning “one mocha frap a month” from your site, then it still makes sense to continue.
I guess the best factor to consider would be that commercial publications have huge liabilities while blogs don’t. You can say that your blog is in the red, by losing the invested P2,000 per year on hosting and domain registration, but it’s also like saying that your multi million dollar company is losing one dollar a month. Blogs, at least independent non-network ones do not have huge liabilities.
Therefore, no, you should not kill your blog after three years. Maybe you should get writing lessons. Hehe.